BBC One Idents

Design Monday 9th October 2006

Over on the Creative Review blog they’re discussing the new BBC One idents, those short clips they show between programmes and announce the next one. One thing I didn’t realise is that the font has also changed. They had a bespoke typespace designed by Fontsmith which, I think, is rather nice:

new bbc one font

It is neat but not too restrained. Slightly playful, yet still has a corporate edge.


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