So, the big Y! makes yet another social-software purchase and buys del.icio.us. I started using delicious last year and while I didn’t find the whole book marking thing that useful I do try to trawl delicious popular once a day to catch up on all the latest trends. It seem that Yahoo! is taking taking a different approach to the big G. Google tend to hire the super-academics and take the “look how smart we are” approach. Whilst Yahoo! are hiring (and buying) the entrepreneurs to broaden their portfolio of online services to provide to Yahoo! users, “look how friendly we are”.
It’s quite a turn around as Google used to be the friendly new kid on the block, with Yahoo the bumbling, messy old guy trying to keep up. Now everyone is realising that Google is not infallible, is making billions of dollars a year, has endless beta cycles and generally wants to index every bit of data, ever. Yahoo are trying to get close to the people who use their products, they’ve finally got into blogging, launched a nicer API than Google and started buying up the social apps that people actually use (upcoming, flickr, delicious etc). I still like Google’s products, Maps is just awesome, but somehow I feel they’ve become more corporatey than Yahoo!