Scottish Power’s Poor Copy

General Monday 14th December 2009

We’re on a paperless tarrif for our gas and electricity and so all correspondence arrives via email. All jolly good, less wasted paper etc. Except that their email subject lines are terrible:

It is time for your meter reading

What the heck? IT IS TIME – It’s like a summons to climb the sides of mount doom. Why so formal? Even just changing “it is” to “it’s” softens the tone.

Then I get a follow-up email, with the following:

You have not yet given us your meter reading

Not much better. Did I commit a crime? Not really a gentle reminder. Does anyone in marketing even read these before they are put into production?


No comments yet